Background: I was bullied in primary school and secondary school, and it was always by 1 or 2 individuals. They would constantly take the mickey out of me or shove me to the ground and all i could do was ignore them as best i could until one day they went too far and broke something of mine that meant something to me. Now some of you might think i'm gonna say that i beat the living hell out of them but no, i did not as that would then be going to their level and becoming a bully myself. What i did was to go to the headmaster/principals office and report what had happened, to which the headmaster called their parents and the police and the bullies were expelled from the school as many people had complained about them before.
My opinion: Bullies will never work alone as they are too cowardly to do so, if you walk past a bully who isnt around his friends then they shall ignore you but if they are with their friends then suddenly your most wanted #1! Bullies are nothing more than mere cowards who try to build a reputation amongst their friends as a "tough kid."
My advice to those being bullied is to report the bullies to your teacher or principal whenever the bullying occurs and just ignore the bullies, if they see they are not getting any reaction from you then they will move on to another person and leave you alone and most likely ignore you as if you where a ghost.
And as for people bullying over the internet, they are the most cowardly people as they havent even got the guts to say these things to your face, just ignore these nincampoops and carry on with your lives as they haven't got any life if they think thats fun