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This is a part of the Pottercraft server-to-be's recreation of J.K. Rowling's Harry Potter universe. Diagon Alley serves as a part of the whole server.

Diagon Alley, located off of Charing Cross Road in Central London, is the main shopping street for the English Wizarding World. Whether you come to buy an owl at Eeylops Owl Emporium or your very first wand at Ollivander's you are sure to meet your magical needs when you visit. 

Diagon Alley directly connects to London, via the Leaky Cauldron, and contains, other than the usual shops, Gringotts and Knockturn Alley.