Published Jul 25th, 2015, 7/25/15 7:17 am
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How did I design a logo inside Minecraft?
People often build things in Minecraft that they want to share with other players, like mini-games. They're a great example of a build that players will share with friends or the wider Minecraft community on the internet. I've even built one myself. There are tons of other builds or maps you might want a logo for as well.
It's really important for a successful map to have a clear identity to help other players remember it. This is often a logo or a sign that captures the gameplay or something distinctive about the map, which can then be used to promote the map as an image too.
There are many steps involved in designing a logo - and loads of slightly different processes you can follow to develop a brand, sign or logo. In this step-by-step worked example I'll take you through the process I used to design a logo and sign for Desert Dash, which is a mini-game built by Ffaen.
Step 1 - Brief : what does the client want?
Ffaen has almost finished building his great little mini-game and wanted an eye-catching sign that people would remember for Desert Dash.
Step 2 - Research : learn more!
I spent some time playing Desert Dash to get a feel for what the gameplay is like. After that I looked around the arena and the lobby for the key features that Ffaen had included. I wanted to gather as much information about how the game felt to play and what it looked like from a player's point of view.
Step 3 - Concept : list the things that jump out
I picked the key features of Desert Dash gameplay along with the stand out visual elements of the map and made a list to help decide an overall concept for the logo.
- Fun and fast-paced
- Desert
- Pyramids
- Trees
- Open Space
- Platforms
- Distinctive Colours
- Clay Block Pillars
Step 4 - Draft : work up some ideas
I picked out the most distinctive colours in the map and started to work with them. After developing flat 'two dimensional' versions of the different concepts and elements for the logo I was able to choose the good ones and get rid of the bad ones.
Step 5 - Refine : tweak, trim, decide what is good
I started to pick the things that I liked and threw away the things that weren't working. I kept drafts and copies of everything until the very end in case I wanted to look at them again. I also played about with negative space and using the natural colour of the sky to form a background for the logo.
Step 6 - Feedback : get opinions on it
Ffaen didn't want to see the final sign until we did a live recorded reveal, so I used a focus group of other people who had played Desert Dash too. I was able to get their opinions and ideas on my final draft signs to see if they thought it captured what Desert Dash is all about.
Step 7 - Deliver : present it to the client
I presented the finished logo to Ffaen and we recorded the reveal on video where he got to see the sign in-game for the first time. I had a little fun doing it as I made some fake signs, logos and other things to surprise him in game! Check out the video to see the build and his reaction.
Overall I'm really pleased with how this project and process turned out - and I hope it helps some of you out.
After presenting the new logo to Ffaen I did an impression of a motor car. Yep... you'll need to watch the video to find out why! It's pretty silly :D
People often build things in Minecraft that they want to share with other players, like mini-games. They're a great example of a build that players will share with friends or the wider Minecraft community on the internet. I've even built one myself. There are tons of other builds or maps you might want a logo for as well.
It's really important for a successful map to have a clear identity to help other players remember it. This is often a logo or a sign that captures the gameplay or something distinctive about the map, which can then be used to promote the map as an image too.
There are many steps involved in designing a logo - and loads of slightly different processes you can follow to develop a brand, sign or logo. In this step-by-step worked example I'll take you through the process I used to design a logo and sign for Desert Dash, which is a mini-game built by Ffaen.
Step 1 - Brief : what does the client want?
Ffaen has almost finished building his great little mini-game and wanted an eye-catching sign that people would remember for Desert Dash.
Step 2 - Research : learn more!
I spent some time playing Desert Dash to get a feel for what the gameplay is like. After that I looked around the arena and the lobby for the key features that Ffaen had included. I wanted to gather as much information about how the game felt to play and what it looked like from a player's point of view.
Step 3 - Concept : list the things that jump out
I picked the key features of Desert Dash gameplay along with the stand out visual elements of the map and made a list to help decide an overall concept for the logo.
- Fun and fast-paced
- Desert
- Pyramids
- Trees
- Open Space
- Platforms
- Distinctive Colours
- Clay Block Pillars
Step 4 - Draft : work up some ideas
I picked out the most distinctive colours in the map and started to work with them. After developing flat 'two dimensional' versions of the different concepts and elements for the logo I was able to choose the good ones and get rid of the bad ones.
Step 5 - Refine : tweak, trim, decide what is good
I started to pick the things that I liked and threw away the things that weren't working. I kept drafts and copies of everything until the very end in case I wanted to look at them again. I also played about with negative space and using the natural colour of the sky to form a background for the logo.
Step 6 - Feedback : get opinions on it
Ffaen didn't want to see the final sign until we did a live recorded reveal, so I used a focus group of other people who had played Desert Dash too. I was able to get their opinions and ideas on my final draft signs to see if they thought it captured what Desert Dash is all about.
Step 7 - Deliver : present it to the client
I presented the finished logo to Ffaen and we recorded the reveal on video where he got to see the sign in-game for the first time. I had a little fun doing it as I made some fake signs, logos and other things to surprise him in game! Check out the video to see the build and his reaction.
Overall I'm really pleased with how this project and process turned out - and I hope it helps some of you out.
After presenting the new logo to Ffaen I did an impression of a motor car. Yep... you'll need to watch the video to find out why! It's pretty silly :D
| Credit | Ffaen for building Desert Dash and asking me to help with branding for his map. |
| Progress | 100% complete |
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