He goes by many names: Jolly Good Smiles Man, Jolly Good Smiles Marshmallow Man, Jolly Good Smiles Ice Cream Man, Jolly Good Smiles Marshmallow Ice Cream Man, the Marshmallow Mascot, JGS Man, JGS Marshmallow Mascot Man, JGS Ice Cream Mascot Man, JGS Marshmallow Ice Cream Man, the JGSMICM, the Marshmallow Mascot Man of the JGS, etc.