My best advice for getting the server seen is not necessarily what is actually on the server, it is what is on PMC. I suggest getting a very attractive banner, and then when they click on your server I suggest having an appealing screenshot of a cool build or a youtube video of a server highlight, and then a professional looking description. For help with the description I suggest looking at some of the more popular server's descriptions. Using all these things I helped me, I started a server from scratch starting vanilla 1.7 and now three months later it has over 6000 views and over 10,000 people joined
-evanmoney