Dont do it! The community is changing so fast that recovering your server costs is getting more and more unlikely for new servers.
With the new EULA its going to be much harder to get donations, and you cannot charge people for playing anymore. They can donate but can get nothing in return.
Think long and hard on it. My server(s) have been up since mid 2013 and have made a steady decline in A) Good players, B)Donations. Were about to close down when 1.8 launches. Can t skin NPCs anymore, all NPCs will look like Steve (Boring) and I have my own equipment at a co-location and combined pay around $80.00 a month with almost zero Donation support.