See, The one thing server Owners and some ambitious people do is play a server and then try to re- create that experience but they want credit for it themselves. Factions servers are played out already and only a handful are actually fun and legit, But they keep adding new things just to stay relevant. Prison servers and Townies are not fun at all. Mini games server can be unprofessional most of the time, and kit pvp is just flat out boring. I have en entire notebook full of ideas, and currently i am working on my own network's coding called Iron Wolf Network. I wont reveal what it will be considering I've spent a while working on this for fear of it being taken , but by the logo you can get a good image of what it will be!
The Point is be creative. The more you think outside the box the better. You see a game you wanna play? research it, think about what you need to make it in minecraft. Consider this like roblox basically. The more creative you are, the more people will be interested
logo so far:
http://prntscr.com/cbv975