The Rock 'n' Roll Express was formed with Ricky Morton and Robert Gibson in 1983 in Memphis by head booker Jerry Lawler. They were originally paired together as an alternative to the popular team of The Fabulous Ones (Steve Keirn and Stan Lane) when they could not wrestle in certain towns. The gimmick of The Rock 'n' Roll Express was a couple of high flying wrestlers who loved glam metal music, as it was a popular genre of music at the time.

During their time in JCP, the Rock 'n' Roll Express achieved enormous popularity. At times the company would run two shows in one night, with the Rock 'n' Roll Express often headlining the "B" team cards. They would often outdraw the concurrent "A" team shows with bigger-named talent. On one occasion, this led them to receive a jealous reprimand from booker Dusty Rhodes after they sold out Charlotte, while the A team card with Rhodes did less than half the gate in Baltimore. Morton and Gibson were so popular during this time period that they were actually asked to leave Carowinds Amusement Park because they were creating a mob and it was shutting down the park. It was a common occurrence for the fans to swarm them as they did their ring entrance which drew a huge crowd reaction when their music (Electric Light Orchestra's Rock 'n' Roll Is King and later Ricky Morton's Boogie Woogie Dance Hall) began. Fans would also hang out at their houses, and at the height of their popularity, the Charlotte police would station an officer at their homes to keep fans away. Robert Gibson says they went nine months without a day off during this period, and when they repeatedly requested time off, Jim Crockett told them that it would cost them too much money in lost ticket sales. They eventually would fake injuries to get days off.

On March 31, 2017, the Rock 'n' Roll Express was inducted into the WWE Hall of Fame.

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