Why does minecraft hate mems?

Memes are becoming extremely popular in the internet world, so why does minecraft have a disliking to them? They make you laugh and make your day just a little bit better. Anyone can make them, in fact the featured image is the very first meme I ever made! I can tell you, it is quite simple. There's actually an app for that! Anyways, I don't know why this message would pop up on the minecraft menu. I would think minecraft would be in favor of memes. They bring publicity and enjoyment to those who play minecraft and those who don't. I share funny memes that I find with my friends and even though they may not know a lot about the topic, I would tell them about it. Publicity and enjoyment, what's not to like?