There's millions of 12-16 year olds trying to create the next giant server. If you want your advertising to stand out; go to a unique territory in terms of an actual server idea. Don't use the brain dead repetitive factions or survival server. Do something that will attract and keep players.
Also don't make it all P2W, those servers perish before they ever start.
It depends on who you are, people from the European region usually pronounce it 'Zedd' While people in the states pronounce it 'Zee'. I pronounce it Zed because it's easier to say.