Ubik is a member of the God Hand. His primary role is manipulating the emotions of those chosen by the beherit into willing a sacrifice. Ubik does most of the talking when the God Hand is present, providing much exposition. His role appears to be to convince the would-be apostle to accept the God Hand's sacrificial bargain by tempting them and convincing them that they cannot move forward without losing something of value. Ubik never outright lies, but will manipulate and twist the truth to push his victims closer to accepting the deal.