Max is one of the 2 main characters in the popular Nick Jr. cartoon Max & Ruby. He is a cute, mischievous, funny 3 year old bunny who doesn't say more than a couple of words every episode, except for in the final season when was old enough to go to preschool, which after that, he was able to talk in full sentences. He is known for coming up with silly, elaborate, mischievous schemes to either help his big sister Ruby and their friends without them realizing he's trying to help, or for his own needs. Some of his favorite things in life include cars, robots, outer space, candy, his toys, worms and other bugs, pirates, frogs and other animals, and vampires.