| Diet Dr. Pepper | 1962 (cans),
1963 (bottles) | Low calorie Dr. Pepper. It was originally introduced as "Dietary Dr. Pepper", but was renamed "Sugar Free Dr. Pepper" in 1966 due to slow sales, partly due to the public misconception that the drink was for diabetics. The name was changed again to Diet Dr Pepper in 1987. After posting a 6.4% gain in sales volume, it became the 10th best-selling soda in 2006, according to Beverage Digest magazine.
From 1991 to 2006, the beverage was marketed using the slogan "Diet Dr Pepper tastes more like Regular Dr Pepper." In 2006, a new marketing campaign was launched comparing the taste of Diet Dr Pepper to desserts instead of regular Dr Pepper with the slogan "There's nothing diet about it."
| [35][36][37] |
| Caffeine Free Diet Dr. Pepper (Pepper Free) | 1982 | Diet Dr. Pepper without the Caffeine. It was first introduced to test markets in 1982 as Pepper Free, produced as a separate brand citing company research that indicated a need for a product to fill a niche for the health-conscious consumer. The Pepper Free brand lasted for only three years and was phased out in 1985. Although a caffeine-free dietetic product continues to be produced under various name permutations, the reason for pulling the Pepper Free brand is unknown, but could have been due to confusion with the rival "Pepsi Free" brand ("Caffeine-Free Pepsi").[citation needed] | [38][39][40] |
| Caffeine Free Dr. Pepper | 1983 | Dr. Pepper without the Caffeine. It was originally released due to the success of Pepper Free. | [41] |
| Dr Pepper Red Fusion | 2002 | A cherry-flavored, red-colored variety. It was the first new flavor added to the Dr. Pepper family of beverages in the company's 122-year history. It was released as part of a trend of "variety expansions", which included rival Pepsi Blue and Cadbury-Schweppes' own DnL.
As with those drinks, Red Fusion was a financial flop, and its production was essentially canceled less than a year later, although in certain areas it was available until late 2004.[citation needed]
| |
| Dr Pepper Cherry Vanilla | 2004 | A cherry vanilla flavored variety. It was originally released some areas on October 15, 2004, and was the first in the planned "Soda Fountain Classics" line of beverages from Dr Pepper, a range of drinks designed to taste similar to popular soda fountain drinks from the 1950s.
It is now only available in select areas of the US, but it can also be found in Coca-Cola Freestyle machines that offer Dr. Pepper in place of Pibb Xtra.
It was available in Canada for a short time, but it ceased production as of mid-2007. It became available again in mid-2008, after Diet Cherry Chocolate Dr Pepper ceased production.[citation needed]
|
| Diet Dr Pepper Cherry Vanilla | 2004 | Low-calorie version of Cherry Vanilla Dr. Pepper. |
| Dr Pepper Berries and Cream | 2006 | A berry cream flavored variety. It was released in most US locations in April 2006. It is the second beverage in Dr Pepper's "Soda Fountain Classics" line of drinks. It was eventually discontinued due to poor sales.[citation needed]
In Canada, it was sold as a limited edition from September–December 2007, after the limited edition run of its diet counterpart.
|
| Diet Dr Pepper Berries and Cream | 2006 | Low-calorie version of Dr Pepper Berries and Cream. It was sold and discontinued the same time as its standard variety.
In Canada, it was sold as a limited edition from May 2007 to August 2007.
| |
| Diet Cherry Chocolate Dr Pepper | 2007 | A low calorie cherry and chocolate flavored variety. It was introduced as a limited edition flavor on November 21, 2007, before its run in April 2008. It was exclusively made as a diet variety, with a standard version never being made. The taste is similar to Canfield's Diet Cherry Chocolate Fudge Soda, but with the distinctive Dr Pepper flavor.
It was featured in the song "Cherry Chocolate Rain" by YouTube celebrity Tay Zonday.
It became available in Canada in early January 2008 for a limited run in the country.
| |
| Dr Pepper Cherry | 2009 | Dr Pepper with a stronger cherry flavor. It was first released in some areas around February 2009. The beverage tastes similar to Dr Pepper, but has stronger cherry flavor added.
Gene Simmons of the band Kiss was chosen to be the variation's spokesman, with a commercial circulating on television in March–April 2009 featuring Kiss's song "Calling Dr. Love" ("Trust me, I'm a doctor" claims Simmons in the commercial).
It is also available as a flavor variant in Coca-Cola Freestyle machines that offer Dr Pepper in place of Pibb Xtra.[citation needed]
| |
| Diet Dr Pepper Cherry | 2009 | Low Calorie version of Dr Pepper Cherry. It was discontinued in 2021, and replaced with a Zero Sugar version. | |
| Heritage Dr Pepper | 2009 | A sugar-sweetened version of Dr Pepper, made to represent the formula it used before switching to high fructose corn syrup by the early-1970s. It first became available around November 2009 for a limited time in various outlets around the United States.
When Dublin Dr Pepper was discontinued, Heritage Dr Pepper became its de facto replacement. Heritage Dr Pepper was replaced with Dr Pepper Made with Real Sugar, intended to be a permanent offering, the following year.
| |
| Dr Pepper Made with Real Sugar | 2010 | A sugar-sweetened version was released to commemorate the drink's 125th anniversary during the summer of 2010 as a permanent variety, replacing Heritage Dr Pepper. This version of the soda featured six collectible 12 oz cans and a 20 oz plastic bottle decorated with Dr Pepper's old slogans and images from the 1960s. | [42] |
| Dr Pepper Ten | 2011 | A low-calorie version with only ten calories per serving. It was marketed primarily towards men, with the product's branding featuring a masculine appearance and gunmetal colors, and promotional campaigns featuring the slogan "It's Not for Women", which gained some controversy for its promotional sexism. It was discontinued in 2018 due to low sales. | [43][44][45] |
| Dr Pepper Vanilla Float | 2014 | A vanilla ice cream flavored variety. It was sold as a limited edition for the summer of 2014, sold in 20-ounce bottles, 2-liter bottles, and 12-ounce 12 packs. | [46] |
| Dr Pepper Dark Berry | 2019 | A berry flavored variety. It was released as a limited edition variety in May 2019 to promote the launch of the film Spider-Man: Far From Home, and was officially discontinued by July.
It was later brought back in May 2022 to promote Jurassic World: Dominion.
| [47][48] |
| Dr Pepper Cream Soda | 2020 | A cream soda flavored variety. | [49] |
| Diet Dr Pepper Cream Soda | 2020 | Low calorie version of Dr Pepper Cream Soda. It was discontinued the following year, and was replaced with a Zero Sugar version. | [49] |
| Dr. Pepper Zero Sugar | 2021 | A low-calorie version of Dr Pepper made to taste more like the original. | |
| Dr. Pepper Cherry Zero Sugar | 2021 | A low-calorie version of Dr Pepper Cherry made to taste more like the original. It replaced the Diet version of the drink. | |
| Dr. Pepper and Cream Soda Zero Sugar | 2021 | A low-calorie version of Dr Pepper and Cream Soda made to taste more like the original. It replaced the Diet version of the drink. | |
| Dr. Pepper Strawberries and Cream | 2023 | A strawberry cream-flavored version of Dr. Pepper meant to promote Valentine's Day. | |
| Dr. Pepper Strawberries and Cream Zero Sugar | 2023 | A low-calorie version of Dr. Pepper Strawberries and Cream. | |
| Dr. Pepper Creamy Coconut | 2024 | A coconut-flavored version of Dr. Pepper limited for the summer. | [50] |
| Dr. Pepper Creamy Coconut Zero Sugar | 2024 | A low-calorie version of Dr. Pepper Creamy Coconut. |
Under the Rainbow
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